Hey it's Erin, your teacher 👋

I always hated the idea of working for someone else.

So I went $200,000 in debt to attend a top 10 US business school.

But they never taught me the two most important lessons for business owners.

As a result I played the game on HARD MODE for almost 12 years

I tried vending machines, ATM's, arcade games, then opened 3 hookah lounges, and a chain of float studios, I even launched an ebook.

The truth is MOST business owners work incredibly long days and weeks with very little profit.

Most businesses take 3-4 years to get profitable 

and take ALL of your time to stay that way...

 I chose BAD business models and paid the price.

At 31 with $190,000 in debt I knew there had to be a better way.

I worshipped the book "The 4-Hour Work Week" and learned choosing the right business model is 10-100x more important than how hard you work. 

But I didn't want money for its' own sake.

I wanted the freedom to spend my time how I wanted on things like Health. Relationships. Happiness.

So I decided to buy a great business instead of building one.

I found a great business with 91% margins  

A Chain of Gourmet Popcorn Shops with 17 locations in 5 countries.

It was a business I had looked up to for years called Kukuruza Gourmet Popcorn.

I knew I could never afford it, but I reached out with the perfect cold email and the owner agreed to meet with me.

That night I devoured EVERY major book on negotiation and put every trick and technique I could remember into practice.

• mirroring his words
• asking calibrated questions
• making him feel comfortable talking to me.

It literally felt like waving a magic wand, and just like the books said, he began to reveal GAME CHANGING information.

As I utilized the negotiation techniques,

the truth came gushing out of him like like a firehose. 

• There was a big divorce happening between the owners 
• They had been trying to sell for 9 months with NO bites.
• They owed almost $270,000 to the Bank.
• Most importantly, the owner lived in California full time and needed to sell this business FAST.

I used all this information to negotiate the price down like crazy, following the exact framework I had assembled from the books.

What happened next was incredible...

3 weeks later, I bought the whole $1,000,000+ business for 97% off the asking price. 

I got obsessed and started using this framework to negotiate down everything in my life.

We negotiated down the $270,000 Kukuruza owed to the bank to just $6,100.

After buying the company, we found out they owed $32,000 to the government and I promptly negotiated it down to zero.

Someone offered me $100 for a domain, 3 weeks later I sold it to them for $26,000.

What's the point of telling you all this? Is it to brag and tell you I'm the best?

NO. It's to show you the 10-100x power you can unlock by becoming a great negotiator.

Let me save you 12 years and $200,000

#1 Choosing the right business model is 10-100x more important than how hard you work. 

In the first 30 days we changed Kukuruza's prices, simplified the menu and ran a sale that earned us 5x what we paid for the company!

This wouldn't have been possible if we had overpayed.

#2 You Don't Actually Know How to Negotiate 

The FBI's Proven process completely flipped what I thought about negotiation on it's head and now I regularly get 60-80% off.

Almost everyone thinks they are a great negotiator, even though they have NO Formal Training. (99% of people actually suck at it, including you)

I've watched thousands of people overpay by hundreds of thousands (sometimes millions) when buying a business.

This is essential reading for any business buyer...

Learning to negotiate is like waving a magic wand and getting exactly what you want.  

• What I realized is that being great at negotiating pays more per minute than any other skill on earth...   
• Almost everyone thinks they are a great negotiator, even though they have NO training.

• This is a HUGE Blind Spot, you can get ahead of 99% of them in literally a matter of hours!

   

The best way to learn fast, and accelerate your journey is by joining Hancock, our private group of business buyers and sellers. I lay it all out, step-by-step, in 7 videos so you can learn it in about 2.5 hours.  

But first, let me help you avoid the two biggest mistakes most business buyers make: